IT Marketing Fundamentals

Welcome to the “Mastering IT Marketing Fundamentals” course! Let’s embark on a journey to provide you with a comprehensive understanding of the IT marketing landscape, empowering you to navigate challenges, leverage trends, and capitalize on opportunities unique to the dynamic world of information technology.

We’ll provide you with a comprehensive grasp of IT marketing opportunities, empowering you to navigate the market. 

We’ll help you pinpoint target audiences in the IT industry, allowing you to customize marketing strategies.

We’ll enhance your ability to create compelling, technically relevant content for the IT audience. 

Meet your teacher

Elizaveta Bazilevici

Marketing professional with diverse experience in content and social media management, event management, building a strong brand, PR & internal communication.

Adept at leveraging creative strategies, establishing brand presence to drive business performance, and supporting recruitment needs.

8 years in marketing,
6 years of IT experience

The Chartered Institute of Marketing Associate Member

Google, LinkedIn and HubSpot certified

Tech Women Moldova Marketing Mentor 2023

Degree in Business Administration & Management

Innovation & Brand Management Certified

Target audience

We recommend the course if you’re:

Ready to start your career in marketing

Curious how marketing functions in IT companies

Determined to shift from other industries in IT






Personal session

  • 2 times/week
  • personal feedback from the instructor
  • additional materials that stay with you forever
  • additional support on all questions personally from the instructor

Upon completion, you will excel in:

Understanding IT Marketing Landscape

Target Audience Identification

Effective Content Creation

Digital Marketing Techniques

Customer Journey Mapping

Lead Generation and Nurturing

Data Analytics and Metrics

Competitor Analysis

Building a Personal Brand


Start of training




Training format


How we teach

Welcome to the journey that will transform your understanding of IT marketing fundamentals! We are embarking on an immersive online course designed specifically for junior marketers eager to excel in IT. 

Throughout the course, we’ll be meeting online 2 times a week, starting at 18:00. 

Start of training


Training format

Online + chat 


2 times a week for 3 weeks, starting at 18:00. 


Students with the best results will be enrolled in the 

internship program after the graduation. 


Course Program IT Marketing Fundamentals

  • Overview of IT marketing challenges and opportunities
  • Key components of the IT marketing landscape
  • Exploration of recent trends shaping IT marketing
  • Navigating Challenges in IT Marketing
  • Common obstacles and how to overcome them
  • Strategies for adapting to rapid industry changes
  • Importance of audience segmentation in IT marketing
  • Practical exercises in identifying and defining target audiences
  • Customizing marketing approaches for different IT customer segments
  • Case studies on successful targeting in the IT industry
  • Creating detailed buyer personas for effective targeting
  • Utilizing personas to inform marketing decisions
  • Importance of technical expertise in content creation
  • Developing content that resonates with IT professionals
  • Strategies for attracting potential customers in the IT sector
  • Methods for nurturing leads through the IT sales funnel
  • Overview of digital marketing channels: social media, email, SEO
  • Case studies on successful digital campaigns in IT marketing
  • Understanding touchpoints in the IT customer’s journey
  • Optimizing marketing efforts at each stage

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